Mi Cai didn’t reply to my message until I was almost done with my cigarette. “You’re wrong,” she texted, “What I like is: the snowy winters of Hailar, the singing of three sets of car stereos, the gentle summer nights by the Yimin River, the sound of the accordion drifting… this line!”

I wasn’t surprised by Mi Cai’s answer. Our different preferences were due to our different experiences. I liked the life depicted in the lyrics, while she was fascinated by the scenery. But what did it matter? At least we both found something in this song.

I stubbed out my cigarette and, ignoring the strange looks from passersby, lay down next to a tree. I didn’t think I was acting drunk, I was just really tired. And being tired was good, at least I wouldn’t hear the loud cracks of my wounds.

My consciousness was blurry, but the ringing of my phone woke me up again. I struggled to answer, stuttering out a few “hellos”.

“Zhao Yang, have you been drinking?”

Facing Mi Cai’s question, I denied it, saying, “No.”

“Then sing the song you just sang for me again.”

Under the continuous stimulation of alcohol, my consciousness was blurred, I couldn’t even remember the lyrics, let alone sing them completely. I impatiently said, “Good songs aren’t sung twice.”

But my nonsensical answer only made Mi Cai more suspicious. “Where are you now?”

“I know you’re in Shanghai,” I continued my drunken rambling.

Mi Cai seemed to hear the noise of the street and her tone became stern, “Think about it, you’ve drunk so much and you’re still wandering around on the street. Tell me where you are now!”

I finally told Mi Cai my location and hung up the phone. But my remaining consciousness told me that the person who would come would definitely be CC, because Mi Cai was still in Shanghai, she would ask CC to deal with me, the drunk!

…

I don’t know how long it was before I felt someone pushing me in my sleep. I was too lazy to move. She pinched my nose and pulled my ear.

I slapped her hand away and said impatiently, “Stop it, CC!”

“So you’re thinking about CC? Even when you’re drunk, you’re calling her name!”

“You idiot, aren’t you CC?” I said, covering my forehead with my hand, then turned over, still not wanting to move.

Suddenly, a sharp pain came from my waist. I opened my eyes and saw Mi Cai’s angry face…

“Zhao Yang, who did you just call an idiot?”

Her arrival made me happy, so I just smiled at her, not saying a word…

“So this is how you behave when you’re drunk!”

“Yeah, yeah, did you bring a camera? Take a picture.”

Mi Cai looked at me, not knowing whether to laugh or cry, “What’s the point of taking a picture, to ward off evil spirits?”

My reaction was severely delayed, I didn’t know what to say, so I just smiled stupidly at Mi Cai.

“I don’t know what to say to you! Get up, I’ll take you home.” Mi Cai said, extending her hand to me.

Holding her warm and soft hand, my heart fluttered. This sudden fluttering made me overcome my physical dizziness and sober up a bit. So her beautiful face became clearer and clearer in my vision, more and more real. It wasn’t a dream, she was really Mi Cai, not CC who I thought would come.

After pulling me up from the ground, Mi Cai carefully dusted off the dirt on my body. This action seemed to nourish my nearly dried up life. I was deeply moved, because it had been a long time since a woman had been so considerate to me!

I don’t know if it was the alcohol or my primal instincts, but I held Mi Cai tightly in my arms, so tight that I could hardly breathe…

“Zhao Yang, let go… let me go.” Mi Cai struggled violently.

But I held her tighter, greedily enjoying her body heat and her breath…

A sharp pain suddenly came from my foot. Unable to bear the pain, I finally let go of Mi Cai. I felt down, realizing that she was so repulsed by my embrace.

Driven by my pride, I started to make excuses again, “I… I didn’t mean anything by hugging you, I was just thanking you for coming to rescue me tonight… You know, I usually hug CC and Yan Yan to express my feelings!”

“Really? Do you hug them so tightly that they can’t breathe?”

“Uh…” I stuttered for a long time without being able to answer. Only then did I realize that during the hug just now, I could hardly breathe myself, let alone Mi Cai who I was holding so tightly.

I finally said to Mi Cai, “I’m sorry, I almost choked you just now!”

Mi Cai seemed to see through my disappointment and said to me, “Then hug one that won’t choke… like you hug CC and Yan Yan.”

Of course, I knew this was a comforting hug that Mi Cai was giving me, but I still weakly held her, because I liked the scent of her body and the warmth of our hug.

Just when I thought this was destined to be a superficial hug, a sense of security that I was infatuated with suddenly came from my waist. It was Mi Cai gently hugging me. At that moment, we were truly hugging!

The world seemed to suddenly stand still, there was no noise, no fear, no distractions… What a peaceful moment! So peaceful that I wanted to indulge in it, never to wake up.

I greedily wanted to keep this moment forever, so I crazily wanted to say “I like you” in her ear…

But I didn’t say it after all, I just stroked her shoulder-length hair, not letting myself fall into the fantasy space I had created.

…

Back at the place, I staggered to my room, took off my coat, kicked off my shoes, and lay down on the bed. In my drowsiness, I thought the night would end here, but Mi Cai was still watching over me.

She made me a cup of tea to sober me up and brought a hot towel to wipe my face. Her almost meticulous care gave me an illusion. In this illusion, she was my girlfriend, or a close friend of the opposite sex like CC!

But I still understood that all of this was still my own fabrication. If it weren’t for this room, we would always be in two different classes, carrying our own helplessness and loneliness, but we would never meet.I took a few sips of the hangover tea, just watching Mi Cai sitting by my bed. She asked me in a soft voice, “Does your head still hurt? Do you feel like throwing up?”

“A woman shouldn’t be too good to a man,” I replied, not answering her question.

Mi Cai chuckled and said, “I’m good to you because you’re good to me.”

I remained silent, mulling over Mi Cai’s words. Suddenly, my mind was opened by her words… I seemed to have found a marketing strategy for the bar.

Why do we have to care about class differences? Why can’t the world be simpler? Simple enough that if you’re good to me, I’ll be good to you, and then the whole world would be filled with warmth…

So, I decided to use warm-hearted marketing to express the essence of the bar, and then use social media for promotion. I believe that combining these two marketing methods can most effectively convey the culture and essence of the bar to our target consumers.

“Zhao Yang, what are you thinking about? You look so focused,” Mi Cai asked, puzzled.

“I think I’ve found a marketing strategy for the bar…” I said excitedly. This was a feasible marketing plan that matched the characteristics of the bar and would not incur any marketing costs.

The purpose of warm-hearted marketing is to touch consumers, make them feel a sense of belonging to the bar, and then spontaneously help us promote it in their social circles, such as using platforms like Weibo or WeChat. I believe that the friends of those who like our bar will also have a love for art and culture, because birds of a feather flock together. This kind of social circle promotion is highly targeted and does not require any advertising costs from us. Of course, the premise is to do a good job in warm-hearted marketing, to truly touch their souls, and motivate them to promote us.

——————————-

To verify whether the above marketing plan can be implemented in reality is actually quite simple. If this book has touched you and resonated with you, then share it through your Weibo, QQ, or WeChat Moments. If a month later, the data of this book has greatly improved, then the warm-hearted marketing + Weibo marketing in the book is indeed feasible… Interested readers can give it a try and promote it in your own social circles.

Because I will write about many marketing plans in this book, many people doubt whether these plans can be used in reality. This is the best opportunity to verify…

When you share, just mention another name of this book, “City in the Sky”. The 26-year-old tenant is to cater to the online literature market…

When forwarding, attach the URL of this book: http:///book/753884.html and the new introduction.

In addition to verification, it is also a promotion for this kind of book, which is a win-win situation, so give it a try, everyone!

Also, the song “Days of the Past”, the version by Tan Weiwei is not bad, I always listen to this version.